Google Analytics - Features Breakdown

14 Jan 2012

Google Analytics enables you to monitor who is visiting your website and see what they are using your website for, in turn, that helps companies like Smith and Wise to optimise you site for sales by developing website content, re-ordering features and speeding up important elements of your site so they are accessible across multiple formats, including desktop and mobile browsers.

Some key things Google Analytics will be able to tell you:

• Who visits your site, where they are from, what technology they have used.

• How many people have visited your website, what webpage’s they are focused on, what they have engaged with.

• How they have found your website, search engines, other websites or even just typing in your website domain name address.

• Bounce rates, the number of people who enter and exit on one page, without browsing to contact details, product pages, etc.

• What elements of your website a performing well, what elements are performing poorly, and how long people spend on your website, number of pages per visit, and number of unique / first time visitors.

 

How Smith and Wise analyses this data:

• We regularly review all of our client’s data to see if new technologies can help improve search engine results.

• Detect what elements of your website work, and what elements are neglected and in turn save investment, focussing only on key areas.

• When combined with other professional tools, Smith and Wise regularly checks client site for errors which can inhibit high search engine results, the quality of browsing your site for users, and even issues which may result in security, or technical errors presented on screen for your sites visitors.

 

How can you access Analytics data:

• All Smith and Wise Google Analytics clients are sent weekly reports indefinitely by email in PDF format to your email account. These reports contain summary data of your sites performance over the last week / month (depending on account / volume).

• All Smith and Wise clients should now have a Gmail account to login and check your data, perform date comparisons of results and manually drill down  through collected data. (Please contact us if you are without an account).

 

If you have any further questions in relation to Google Analytics, please contact Byron Smith at Smith and Wise on 086 1780 743 or email  [email protected] - as a Google Analytics customer you are entitled to a free training session with Byron Smith on his next visit to your premises, please just state you require a training session, and have a computer and a broadband connection before his visit.

... More About Google Analytics & How To Integrate Here

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